At least one new Kia EV model will be revealed at next week’s LA Auto Show. Kia is teasing the new EV ahead of the event, claiming it wants to make “it very clear” that the company is charging ahead in the US.
After shattering its October US sales record last month, Kia said new models are “generating significant foot traffic” into showrooms.
The company expects the momentum to continue with a slate of new models debuting next week at the 2024 LA Auto Show. Kia will unveil five new vehicles across ICE, HEV, PHEV, and EV powertrains.
Kia’s new models will feature its latest design theme, shown in its next-gen EV models like the three-row EV9 and compact EV3 electric SUVs.
“With five vehicles to unveil at next week’s Los Angeles Auto Show, we want it to be made very clear that Kia is driving forward on all fronts,” Kia America’s EVP and COO, Steven Center, said Thursday.
Center said Kia will pull the sheets of some of its most important models yet and believes “our customers will be delighted at what’s coming to our showrooms in the very near future.”
Which EV model is Kia teasing for its big US debut?
So, what EV will Kia debut for the US market? It will likely be the smaller EV3 electric SUV. Kia launched the EV3 in Korea this summer, starting at around $30,000 (KRW 42.08 million). Earlier this week, Kia said the compact electric SUV is now available in Europe with a “segment-leading” range of up to 375 miles.
In Europe, the EV3 starts at around 36,000 euros ($38,000), while UK prices (where it’s been on sale since August) start at £32,995 ($42,000).
Kia’s vice president, Jeong Won-Jeong, is already calling the smaller electric SUV a “game changer” in Korea, with strong demand for the low-cost EV model.
Will it have the same impact in the US? At 4,300 mm long, 1,850 mm wide, and 1,560 mm tall, the EV3 is about the size of the Chevy Bolt EUV (4,306 mm length x 1,770 mm width x 1,616 mm x height).
The Bolt was GM’s top-selling EV over the past few years until the company ended production at the end of 2023.
GM announced it sold its 300,000th EV in the US last month since 2016. Over 212,000 of them were Bolt EV models. According to GM’s president, Mark Reuss, a new model is due out next year as part of the “family of Bolts.”
The 2024 Chevy Bolt EUV started at $27,800. Can Kia match (or undercut) the price? Kia is expected to build the EV3 in Mexico to take advantage of the US EV tax credit. With prices expected to start between $30,000 and $40,000, the tax credit could lower the price tag to around $22,500 and $32,500.
A US-spec Kia EV3 was spotted in California earlier this year testing on public streets, and its debut is expected soon.
Next year, Kia will launch the EV4, its version of an entry-level electric sedan. The company promises it will be an “entirely new type of EV sedan.”