Tesla is now offering free lifetime supercharging for Foundation-series Cybertrucks purchased as inventory vehicles, suggesting that it’s having a tough time getting rid of the highly-priced limited edition vehicles.
Tesla has often introduced vehicles with a limited-edition early series, such as the Founders’ and Signature series for early Roadsters, Model S and Model X. It didn’t do the same for the more everyman-focused Model 3 and Y, but brought back the practice for the Cybertruck with the Foundation series.
The Foundation series was a fully-loaded early model, with a $20k markup from base prices and including several options by default. It started delivery at the end of November, 2023.
The vehicle was selling well enough, and while Tesla’s limited editions usually only last perhaps a couple months and a few thousand vehicles, the Foundation series was extended for almost a year, with Tesla only starting to take non-Foundation configurations this October. As a result, Tesla sold somewhere on the order of 30,000+ Foundation series Cybertrucks, far more than its previous limited editions.
But eventually the well of customers willing to pay over $100k for a truck that was originally announced at a $40k base price seems to have ran dry, and Tesla is now having to figure out creative ways to get those vehicles out of inventory.
Recently, Electrek reported that Tesla is even going to the lengths of buffing Foundation series badges off of trucks and then sending them to Canada to sell them as non-Foundation trucks.
Even that, however, seems not to have been enough, as Tesla is now taking the limited amount of Cybertrucks left in inventory and offering free lifetime supercharging for those who purchase them – a perk that original Foundation series trucks did not get.
Lifetime supercharging is an old perk, which Tesla originally offered in its early days, both as an incentive to encourage purchase and because it was easier than building a payment system around a network that they were just building out. The perk went through various iterations, but it eventually became too much, and Tesla ended the free lifetime supercharging era in 2018.
However, it recently brought the perk back to clear out Model S inventory among a steep decline in Model S sales, showing that Tesla is willing to reopen the Pandora’s Box of free supercharging if circumstances call for it. And now two weeks after doing that for Model S vehicles, it’s also doing it for Cybertrucks.
You can find these vehicles on Tesla’s inventory website, and search for vehicles near you. Currently, there are 7 available here in Southern California – not that many, but it is just one region of the country.
To qualify, you must purchase a new Foundation Series Cybertruck after December 27, 2024 – which means original Foundation series owners who were first in line to spend $120k on this truck will not retroactively gain this benefit. The free supercharging perk is tied to your Tesla account and is not transferable to another person or vehicle.
You still have to pay idle and congestion fees at Superchargers, and you can’t use the car to run a taxi service (as the original Tesloop shuttle service did – which was one of the reasons the original perk went away).
Finally, a Cybertruck purchased this way is not eligible for the Powershare voucher included with other Foundation Series trucks. So, it looks like you’re swapping one perk for another (though Powershare can end up costing a lot more than that, for certain installations).
Electrek’s Take
This is another sign that Tesla isn’t seeing quite as much demand as once expected for the polarizing vehicle.
After it was first unveiled in 2019, the Cybertruck managed to tally over 250k pre-orders in less than a week, later reaching a peak of potentially 2 million reservations according to crowdsourced data.
But when the truck hit the road, things didn’t go exactly as planned. The vehicle came out late and over budget, also missing some of the specs that were originally promised. The first available “Foundation Series” models started at $100k – a far cry from the promised entry-level $40k. It’s now available at a base price of $79k – but a promised future $61k base RWD model was recently removed that from Tesla’s website.
Despite all that, it’s still the best-selling electric pickup in the US and the third best-selling EV with a very high average transaction price, bringing in a good chunk of change for the company.
But nevertheless, demand seems much lower than the sky-high expectations for the vehicle. That ~2 million vehicle backlog only lasted for about 30,000 vehicles, when Tesla started allowing orders without a reservation in October.
Tesla also recently shut down its Cybertruck line for 3 days, and didn’t make any public comment as to why. Various theories were advanced as to why, but during a time where Cybertruck sales don’t seem to be going as planned despite it being a critical time for the company in terms of deliveries, a sudden shutdown is in suspect.
But given the Cybertruck’s polarizing design, high price, and its clear association with Elon Musk who is becoming more and more distasteful by the day, it’s not a big surprise that there are fewer customers for the vehicle than projections might have suggested 5 years ago.
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